© Sentinel Studios
Web Design
2025
Web Design
2025
00001
Project
Category:
Web Design
Year:
2025
ROLE:
Web Design, UX, Visual Design
CLIENT:
Velo Studio Berlin
The Brief
The
brief.
E-commerce platform & visual language for a premium cycling studio
Strategy-first · No Shortcuts · Built to last
Scope & Deliverables
Brand Identity System
Typography & Color
Motion Language
Brand Guidelines
Project Notes
Speed as Aesthetic
Velo Studio is Berlin’s foremost destination for performance cycling — a community of obsessive riders who demand precision in everything they touch. The brief called for a digital experience that felt as refined as the equipment they sell: fast, frictionless, and visually striking without being loud.
Design System
We developed a component-based design system built around kinetic type and high-contrast imagery. Product pages use a split-screen editorial approach — technical specs on the left, immersive visuals on the right — creating a reading experience that mirrors the act of studying a bike before purchase.
Outcome
Launched to a 40% increase in average session duration and a 28% uplift in product page conversions. The platform was featured in Awwwards and Best CSS Awards within two weeks of launch.
Tools & Technology
Figma, Framer, GSAP
Scope of Work
Web Design, UX, Visual Design
01
Strategy
Brand audit, market positioning, competitive analysis. We define where you stand and where you need to go.
Discovery · Research · Positioning
02
Design
Identity system, typography, color language, motion principles, and every visual element of the brand.
Identity · Type · Color · Motion
03
Delivery
Production-ready files, full brand guidelines, and a comprehensive handoff ensuring the system lives on.
Files · Guidelines · Handoff