
© Sentinel Studios
UI/UX
2024
UI/UX
2024
00001
Project
Category:
UI/UX
Year:
2024
ROLE:
UI/UX Design, Design Systems
CLIENT:
Meridian Analytics Inc.
The Brief
The
brief.
Complete UX overhaul & design system for a B2B analytics platform
Strategy-first · No Shortcuts · Built to last
Scope & Deliverables
Brand Identity System
Typography & Color
Motion Language
Brand Guidelines

Project Notes
Clarity at Scale
Meridian’s platform processes millions of data points daily for enterprise clients across financial services, logistics, and healthcare. Their existing product had grown organically over six years — accruing inconsistencies, dead-end flows, and a visual language that no longer reflected the company’s ambition. We were brought in to rebuild it from the ground up.
Process
The engagement began with eight weeks of discovery — shadowing analysts in their daily workflows, auditing 200+ screens, and mapping the full information architecture. We identified 12 distinct user journeys and prioritized a redesign sequence based on frequency of use and business impact.
Design System
We delivered a 340-component Figma library with full dark and light mode coverage, comprehensive accessibility annotations, developer handoff specs, and a contribution guide for Meridian’s in-house team to maintain and extend the system independently.
Tools & Technology
Figma, Principle, Notion
Scope of Work
UI/UX Design, Design Systems
01
Strategy
Brand audit, market positioning, competitive analysis. We define where you stand and where you need to go.
Discovery · Research · Positioning
02
Design
Identity system, typography, color language, motion principles, and every visual element of the brand.
Identity · Type · Color · Motion
03
Delivery
Production-ready files, full brand guidelines, and a comprehensive handoff ensuring the system lives on.
Files · Guidelines · Handoff